Nilla Fischer stands as one of the world’s most accomplished female football players. Her entire life has revolved around training, securing three points, winning championship medals, league titles, and competing in the Champions League. After 21 years wearing the national team jersey, it’s come to an end. She had no choice. Her body can’t endure it any longer, family life doesn’t align, and financial considerations come into play. But what is a day without football? Can she even navigate a world without it?
In the book ‘Jag sa inte ens hälften’ (‘I Didn’t Even Say Half’), she candidly shares EVERYTHING—Nilla Fischer’s life in football. Our task was to handle the strategic and operational aspects of PR. Within just the first two days, the book garnered coverage in hundreds of articles in Swedish media outlets as well as internationally.