Faysa Idle’s book Ett ord för blod (“A Word for Blood”) is a gripping narrative of her upbringing in Tensta, a suburb of Stockholm. The book tells the story of being human, a relative, and a woman, caught between ordinary society and the brutal gang violence. We were tasked with promoting the book through strategic and operational PR efforts. Through these initiatives, word about Faysa and her book spreads widely in Sweden, and due to the increased attention, internationally as well.

Faysa Idle’s book, ‘Ett ord för blod’ (‘A Word for Blood’), offers a compelling narrative of her upbringing in Tensta, a suburb of Stockholm. The book vividly explores the challenges of being human, a family member, and a woman, navigating the complexities between mainstream society and the harsh realities of gang violence. Our task was to promote the book through strategic and operational PR efforts. These initiatives successfully catapulted Faysa and her book into the spotlight across Sweden and, as a result of the increased attention, internationally as well.