Städarna

Städarna is Sweden’s second-largest home services group. The company is built on strong core values, viewing its staff as “cleaning heroes” and maintaining collective bargaining agreements in an industry where many companies do not. Gul PR worked on positioning the company and its values. Through recurring major interviews, information and brand awareness have reached a wider audience:

• The company’s values have been presented through cover story interviews with the Group CEO in publications such as Chef and Vd-tidningen, as well as several major podcasts.

• The company’s sustainability efforts have been highlighted in Dagens industri, among others.

• The company’s HR policies and personnel management have been featured in Dagens Nyheter and various other media outlets.