Väsby Djursjukhus – Thought Leadership and TikTok

Väsby Djursjukhus is a personal animal hospital staffed by highly skilled and professional veterinarians. Gul PR was commissioned to strengthen the hospital’s position as an expert authority and expand its digital reach.

Our mission was two-fold: first, to position veterinarian Marie Jury as a “thought leader” within the media; and second, to build Väsby Djursjukhus’s presence and reach on social media. Through strategic media relations, we generated significant visibility for Marie Jury. In parallel, we developed a powerful organic presence on TikTok.

The result was a major impact across traditional media; Marie Jury has become a frequent expert guest on television (including Nyhetsmorgon), radio, newspapers, and podcasts. Simultaneously, Väsby Djursjukhus’s TikTok channel has grown to achieve millions of views over the past year alone, consistently reaching a dedicated audience. This success demonstrates our ability to combine traditional expert PR with modern organic reach.