Ulla Håkanson – The Horses in My Heart (Hästarna i mitt hjärta)

Ulla Håkanson, an icon of Swedish and international dressage with seven decades in the saddle and several Olympic medals to her name, released her autobiography Hästarna i mitt hjärta: Ett helt liv i sadeln (The Horses in My Heart: A Lifetime in the Saddle). The book depicts her unique life journey, from her first pony, the Gotland pony Felix, to her historic Olympic success.

Gul PR was commissioned to launch the autobiography. Through a strategic framework, we focused on Ulla Håkanson’s exceptional longevity in the sport (still riding at the age of 88), the emotional bond with her horses, and the dramatic highlights of her career.

The result was extensive media coverage. The book generated interviews across several of Sweden’s largest media outlets in TV, radio, and print, as well as a significant impact in relevant equestrian industry media, solidifying Ulla Håkanson’s status as a living legend.