Helen Sjöholm & Tommy Körberg – Summer Tour

During the summer of 2025, two of Sweden’s most iconic artists, Helen Sjöholm and Tommy Körberg, joined forces for an exclusive and personal tour. With a shared history of massive successes like Chess and BAO, expectations were high as they toured as a duo for the first time, performing their own favorite songs.

Gul PR was brought on board to manage the PR efforts for the tour, with the goal of generating both national awareness and local demand ahead of each tour date. The strategy focused on the artists’ deep friendship and the unique opportunity for audiences to experience them in an intimate setting.

The result was extensive media exposure in both national outlets and local press at every tour stop. The immense interest led to the expansion of the tour schedule, with extra concerts added in both Örebro and at Skuleberget to meet the high demand.