Catarina König – Jul med Guldkant (A Golden Christmas)

Catarina König, the renowned food blogger, TV chef, and cookbook author (winner of Swedish MasterChef 2016 and MasterChef of the Decade 2020), released the cookbook Jul med Guldkant. The book is filled with recipes, tips, and inspiration for a magical December and an unforgettable Christmas.

Gul PR was commissioned to handle the PR for the book’s launch. By highlighting Catarina’s expertise, her personal philosophy of adding a “golden touch” to everyday life, and the book’s versatile content, we created a strategy that appealed to both food enthusiasts and lifestyle magazines.

The result was extensive media coverage. The book made a significant impact in many of the country’s largest newspapers and magazines, positioning Jul med Guldkant as one of the most essential Christmas books of the year.