Anna Group – TikTok Strategy

Anna Group operates ANNA, Sweden’s first AI-powered support platform for parents, close relatives, and professionals working with children and young people with neurodevelopmental disorders (NDD/NPF).

Gul PR was commissioned to manage their social media presence and content strategy to establish ANNA and its founder, Anna Hegestrand, as a vital voice within the NDD field. This work is carried out in close collaboration with Anna Hegestrand, CEO and founder of Anna Group. The focus has been on creating engaging, informative content with high relevance for the target audience.

The result of Gul PR’s strategic and focused content development is a TikTok account that has amassed over one million organic views in the past year alone. This has established Anna Group as a leading player and Anna Hegestrand as an influential figure within the field.