Aktiespararna – Save by Bell & Analysappen

Aktiespararna (The Swedish Shareholders’ Association) is the world’s largest membership organization for individuals seeking successful investment in stocks and funds. In connection with the launch of two new digital services—Save by Bell, an app providing buy and sell signals based on proven strategies, and Analysappen, which makes professional corporate analysis accessible to retail investors—Gul PR was commissioned to manage the media outreach.

By positioning these tools as a way to democratize the stock market and empower retail investors, we generated significant interest.

The result was a major impact in the Swedish business and financial press. The launches were featured in several articles in Dagens industri, the Nordic region’s largest business newspaper, as well as in multiple other relevant media outlets. This helped establish Aktiespararna’s new digital initiatives as essential tools for Swedish investors.