Admira’s Pride-Späck (Pride-Tacular)

Admira’s Pride-Späck is the glittery, comedic, and twisted show featuring Admira/Adam Risberg. Combining original songs, costume changes, and humor, the show was nominated for “Stage Performance of the Year” at the 2024 QX Awards following a string of sold-out performances.

Gul PR was commissioned to manage the PR for the tour. The strategy centered on Admira’s unique persona, the show’s award nomination, and its direct, engaging brand of humor. We ensured high visibility in both national media and local outlets in every city the tour visited.

The result was widespread national attention. Admira appeared on several TV programs, and the show was featured in around 60 publications—including major national newspapers like DN—as well as several of the country’s leading radio shows. This extensive coverage helped fill venues across the entire tour schedule.