SAVR – From Challenger to Acquisition by Major Bank

When the Swedish fund market was challenged by the newly started SAVR, a fund platform that repays its commissions to the customer, Gul PR was commissioned to handle the PR work. Our collaboration spanned several years and included the launch and the subsequent growth journey.

Through ongoing PR efforts, news reporting, and strategic moves, we established SAVR as a relevant and credible player in the Swedish financial market. The result was high-quality visibility in leading business and financial media.