Kardborreshowen (The Velcro Show) – Newly Written Comedy in Disarray

Per Andersson, one of Sweden’s most beloved and energetic comedians, forced himself onto the tightest rope imaginable with Kardborreshowen. An interactive, newly written comedy show where the audience got to decide the order of the acts. After selling out several performances in Gothenburg and Stockholm, a nationwide tour was launched.

Our mission was to manage the PR work for the launch of the show and the tour. Long before the premiere, the tour was featured in media across the country, with several appearances on some of Sweden’s biggest TV programs and interviews in the largest newspapers and radio shows. In addition, the tour received continuous coverage in local media in the cities it visited.