Imenella – Jag ska vara drottning här (I will be queen here)

In the book Jag ska vara drottning här, the artist and choreographer Imenella tells the story of her upbringing, childhood memories, and the journey to becoming one of Sweden’s most respected artists.

Gul PR was commissioned to handle the PR work for the book launch. Through a strategic setup focused on Imenella’s powerful story and her position as an important voice, the book achieved enormous impact. The result included several TV appearances, interviews in the country’s largest newspapers (where the book, among other things, adorned the cover of DN Lördag and SvD Perfect Guide), and participation in several of the country’s most popular podcasts and radio programs.