Filip & Fredrik – "Älskade vän!" (Beloved Friend!) - A Comedy Show about Friendship

Friends for almost 30 years, and with countless successful TV shows, podcasts, and films under their belts, Filip Hammar and Fredrik Wikingsson decided to embark on a major Sweden tour. The show, 29 Years of Friendship – Filip & Fredrik on Sweden Tour, is a personal and in-depth performance about their relationship, including all the laughter, conflicts, and crazy antics it has involved.

Our mission was to handle the PR leading up to the tour. The result was a very large number of mentions, interviews in several of Sweden’s biggest TV programs, newspapers, and radio channels, as well as continuous coverage in local media in the cities the tour visited.