Partyking – Fight Boredom

“Fight Boredom” is Partykungen’s vision for the future. With a clear mission to make the world a more fun place, the company took its battle against boredom to the next level through a comprehensive brand transformation. As part of a larger creative team, Gul PR was selected as the PR agency to drive public opinion and visibility.

Gul PR’s mission focused on positioning Partykungen as the market leader by highlighting trends within the party segment, the company’s innovative business news, and the entrepreneurial journey behind its success. Through strategic media relations, we worked to broaden the perception of the company—moving from being seen solely as an e-commerce player to becoming a leading force in the experience industry.

The result was extensive coverage in the business press, niche industry media, and daily newspapers on both a national and local level across Sweden. This exposure helped solidify Partykungen’s position as the Nordic region’s premier destination for festivities.