Kodjo Akolor – Lättkränkt och långsint (Thin-skinned and Spiteful)

When the beloved comedian and presenter Kodjo Akolor made his long-awaited comeback to the stand-up stage with the show “Lättkränkt och långsint,” Gul PR was brought on to manage the PR efforts. The show delved into personal topics such as his midlife crisis, parenthood, and 16 years in the spotlight.

Our mission was to build anticipation ahead of the premiere and drive ticket sales for a tour spanning two seasons. By leveraging Kodjo’s characteristic humor and honesty in our communication, we created a strong connection with both longtime fans and new audiences.

The result was extensive media coverage. Kodjo appeared on the most popular TV talk shows and was interviewed on national radio and in the daily press. This media visibility was a key factor in the tour’s success, leading to its extension with additional dates across the country—from Luleå in the north to Malmö in the south.