TipTapp

TipTapp is an innovative marketplace app that connects people who need help moving, delivering, or hauling items to recycling with individuals nearby who want to earn extra money by helping out. The app has grown rapidly and currently has over 300,000 users across Sweden, the UK, Germany, Austria, and Portugal.

Gul PR was commissioned to increase brand awareness and drive growth through PR—a challenge that required reaching both those in need of assistance and those looking to provide it. We developed a strategy based on a steady stream of news updates and targeted campaigns.

The result was strong coverage in major daily newspapers (such as SvD, DN, and Expressen), as well as consistent, high-quality visibility in both the business and industry press.