Princess Märtha Louise & Elisabeth Nordeng – Sensitive Children (Sensitiva barn)

In the book Sensitiva barn (Sensitive Children), Princess Märtha Louise of Norway and Elisabeth Nordeng share their personal stories of living as highly sensitive people (HSP) and how they have both come to view this personality trait as a strength. The book offers a deep dive into navigating the world with heightened sensitivity.

Gul PR was commissioned to manage the PR for the book’s Swedish launch. With Princess Märtha Louise present in Sweden, we designed a strategic framework that focused on the topic of high sensitivity and the authors’ personal insights.

The result was an immense impact in the Swedish media. The campaign included appearances on several of the country’s most popular TV talk shows, interviews on some of the Nordic region’s biggest interview podcasts, and cover stories in major weekend magazines, including DN Lördag and SvD Perfect Guide. Additionally, a high-profile event was organized, attended by many well-known personalities, which contributed to a widespread reach of the book’s message across social media.