The Speaker’s Guide to Swedish Poetry (Talmannens guide till svensk poesi)

The Speaker of the Swedish Parliament (Riksdagen), Andreas Norlén, released the book The Speaker’s Guide to Swedish Poetry, where he shares his love for Swedish lyrics by selecting one hundred personal favorites spanning five centuries. Norlén describes how poetry has enriched his life, his relationships, and his political career.

Gul PR was commissioned to manage the PR efforts for the book launch. The strategy focused on the unexpected nature of a powerful political figure sharing his passion for poetry, as well as the importance of poetry as “life in concentrate” and its role in fostering a sense of community.

The result was widespread impact across the entire media landscape. Interviews were conducted on major TV and radio programs as well as podcasts, daily newspapers, tabloids, and magazines. Furthermore, the book was featured in columns and discussed in various other contexts across many different media outlets.