Avicii: Tim Bergling – His Life and Music

Avicii: Tim Bergling – His Life and Music is a photographic tribute to Tim Bergling’s musical legacy, featuring a vast collection of previously unpublished photographs. The book chronicles his life in images, from his childhood to his iconic performances. It was released to honor Tim Bergling’s legacy, in close collaboration with his parents, Klas Bergling and Anki Lidén.

Gul PR was entrusted with the unique assignment of managing the PR for the Swedish launch. Given the profound nature of the book’s content and a very limited number of available interviews with Tim’s father, Klas Bergling, the project required an exceptionally sensitive and strategic approach.

The result was an immense impact and a nationwide tribute. Despite the limited interview opportunities, over 100 articles were published, and interviews were featured on major TV and radio programs. This ensured that both the book and the memory of Tim Bergling received widespread recognition across Sweden.