Galleri Tegnérlunden – Grand Reopening

Galleri Tegnérlunden in Stockholm reopened its doors under the leadership of entrepreneur Marcus Skinnar and gallery manager Mia Branth, with the goal of creating a new arena for art experiences. The inaugural exhibition, “Eroticism and Romance,” focused on sculptors Richard Brixel and Gudmar Olovson, highlighting love and intimacy as a positive force in turbulent times—complemented by a 1.4-meter-high, 750 kg phallic sculpture.

With a tight timeframe, Gul PR was commissioned to manage the PR efforts for the reopening and the exhibition. We chose to highlight the provocative theme of the exhibition and the spectacular phallic sculpture, combined with the founders’ ambition to challenge the traditional art scene, as clear news angles.

The result was a rapid and powerful impact. The PR campaign generated a live broadcast from the gallery on Nyhetsmorgon (TV4), as well as coverage in several of Sweden’s largest newspapers and radio programs.