The IngaBritt and Arne Lundberg Research Foundation

The IngaBritt and Arne Lundberg Research Foundation aims to promote medical scientific research primarily within the fields of cancer, kidney disease, and orthopedics. Having distributed over one billion SEK to various research projects, the foundation is a vital financier within these medical areas.

When the foundation decided to appoint a new PR and communications agency, they chose Gul PR. Our mission was to sharpen and modernize the foundation’s communication efforts. By highlighting the foundation’s significance and the cutting-edge research it supports, we successfully increased both its visibility and relevance.

The result was strong performance across the foundation’s own channels as well as significant impact in external media. This strengthened the foundation’s position as a key player in Swedish medical research and ensured that the foundation’s donations received the recognition they deserve.